招金期货尽自己职责 让客户满意
作者:吕双梅  2018/11/26 23:44:50  来源:原创  浏览:543



   本届实盘交易大赛已经圆满落幕,招金期货客户取得了优异成绩:轻量组获得第二名,重量组获得第八名,基金组获得第七名,优秀资产管理奖获得第十名,最大收益额奖获得第七名。这些成绩的取得,离不开招金期货的定制化服务。而近年来,招金期货所取得的成绩,也备受行业和市场瞩目。
   推出定制化服务
   “参赛选手获得如此好的成绩,离不开招金期货的定制化服务。”招金期货总经理高军开门见山地对期货日报记者说。
   据高军介绍,招金期货针对本届实盘交易大赛推出了定制化的客户服务。每个交易日8:05推出晨会视频直播,每周五的15:15—16:30推出周度策略会进行每周的行情分析研判,每月举办一场月度策略会,公司总经理、投资经理、投资总监、各个研究院经理及研究员统一参加,期货实盘交易大赛高端客户可现场或者远程参加会议。
   “公司近两年加大了投研力度,新招了很多研究员,研究员占员工总数接近三分之一。”高军说,很多策略报告推送得非常精准和有价值,每天的晨会、周度和月度策略报告会得到客户的充分认可,很多客户黏性大大提高。
   此外,公司研发及时通过网站、微信、微博等途径为客户提供丰富详实的全球化金融、商品资讯、中外权威机构研发报告及公司定期发布的宏观经济和各期货品种分析报告,对定向客户提供交易策略和产业链数据库支持服务。
   在高军看来,金融服务公司,服务是第一职责,员工都要找准自己服务的客户,才能尽到自己的职责,招金期货的职责就是让客户满意。
   取得斐然业绩
   招金期货积极调整思路适应改革浪潮,在合规的大前提下顺应顶层设计,坚持基层创新,坚持为实体经济、为投资者提供有效服务,并积极为推进金融市场建设、维护金融市场稳定做出贡献。
   据了解,今年以来,招金期货治理结构完善,风险控制制度规范,未发生风险事件,未受到监管机构的处罚。近三年来,招金期货在客户权益、营业收入、盈利状况、净资产收益率等方面成长明显,同时进行了股权增资,引进新股东,并新建青岛、东营、杭州三家营业部。近三年来,公司客户保证金余额大幅增长,由2015年末的5.38亿元增长到2017年末的11.12亿元,增幅106.69%;营业收入由2015年的5977.47万元,增长为2017年的7593.78万元,增幅为27.04%;净利润由2015年的314.22万元,增长为2017年的921.37万元,增幅为193.22%;净资产收益率由2015年的2.66%上升到2017年的7.19%,增幅为170.30%。
   “招金期货满足客户需求发展特色营业部。”高军说,今年招金期货上海营业部荣获第十一届中国最佳期货经营机构评选“中国优秀期货营业部”荣誉称号。据介绍,招金期货上海营业部保证金增长速度惊人,2015年保证金为1.0063亿元,到2018年已经达到1.8534亿元,仅仅一年时间保证金增幅达84.17%。
   招金期货上海营业部把握“产业+产品”两条主线,发展现货社区建设和调研的产业服务模式,以及高端客户私人财富定制的创新业务模式。具体来说,就是建立化工、农产品优势品种全国主产区、主销区的现货社区,月均一次的调研及策略发布会,并且拓展阳光私募投顾。
   全面向产业客户推进
   据了解,招金期货提出全面向产业客户推进的工作。秉承向产业学习,为产业服务,与产业共赢的宗旨,以产业服务的八个流程为指导。
   “创新是金融企业的生命力,结合当前的形势,招金期货立足公司的实际情况制定了合理的创新发展思路。”高军说,比如利用期货协助大股东的黄金和白银国内成交量第一的优势,比如把服务实体企业的仓单交割、套保套利等运用到未来设立的风险管理子公司。
   “目前,国内期货市场的格局发生重大变化,手续费趋向于零,年利息已经从三年前的5%—6%持续下降到目前的2%,公司的利润点在收缩,即使规模扩张也很难使公司有突破发展。” 高军说,未来公司的目标是,发挥各个业务团队的优势来挖掘优秀的交易策略,培养自己的交易团队。

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